We research, create and teach with generative AI — every day since 2022, before ChatGPT broke out.
CR_IA is a hub for research, creation and education. We were born betting that generative AI would become creative infrastructure, and spent three years building the methods, systems and materials to prove it.
What we sell is applied experience: we train enterprise teams, build custom apps, produce AI-driven audiovisual work, and teach the next generation of makers. All human-directed.
18 years in marketing and content creation. Berlin-based for over a decade. Founded CR_IA in 2022, before ChatGPT broke out, betting that generative AI would become creative infrastructure. Leads automation projects, AI systems and corporate training.
18 years of experience, 10 at the Publicis group. Marketing director at Next, partner and CCO at 3C Gaming. Writes about AI for Fast Company Brazil. Leads the creative front of CR_IA, focused on directing audiovisual content with generative AI.
Makes sure every project moves from kickoff to delivery on time and within scope. Connects client, team and partners, and keeps operations running end to end.
Makes sure the CR_IA experience makes sense before, during and after a class. Takes care of community, communication and the student journey from first contact onward.
Keeps CR_IA finances in order, from contract to invoice. Makes sure no project closes without proper documentation and that financial obligations are always under control.
Supports content operations and is on the front lines of Instagram conversations — answering questions and keeping the community active and well attended.
Want to make something with us?
Let's talk →